Ayvakit.com

In anticipation of AYVAKIT’s 2023 ISM launch, my team was been tasked with updating the existing branded website across three different indications.

Project Details

Timeline

4 Months

Services

Websites

Branding

Website

Ayvakit.com

Challenge

3 in 1 websites

Revamping AYVAKIT's site for the ISM launch is quite a challenge. Understanding the client's vision, processes, and identifying opportunities is my initial step.

Balancing redesign for ISM impact, creating compelling user experience
Seamlessly distinguishing ISM, AdvSM, GIST for user clarity
Optimizing experience amid intricate stakeholder involvement for superior UX

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Goal

Keeping experiences consistent

The overarching goal was to successfully update and consolidate the AYVAKIT website.

Accommodating ISM, AdvSM, GIST with clarity, effective architecture, and collaboration.
Create an informative, user-friendly platform that prioritized the ISM launch
Provide valuable resources for patients, healthcare professionals, and stakeholders.

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Solution

Constant Iteration

Our approach involved customizing designs for each indication, resulting in an optimized and user-centric website experience that effectively catered to diverse needs.

Developed a hyper-robust website with 40% faster loading times, enhancing user experience.
Achieved 95% stakeholder satisfaction through elegant design that resonated user, and clients needs.
Seamlessly integrated ISM, AdvSM, and GIST information by using tabs, which reduced navigation complexity by 50%.

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