Vuity.com

VUITY® treats age-related blurry near vision (presbyopia), aiding focus on near objects. Overcome presbyopia challenges with innovation. See for Yourself.

Project Details

Timeline

An Eternity

Services

Websites

Branding

Website

Vuity.com

Challenge

Building Trust

Overcome resistance to new solutions. VUITY's innovative approach treated blurry near vision without added frustrations, aligning with fast tech adoption.

Consumers intrigued by new product but wary of side effects.
Little knowledge about presbyopia and VUITY's benefits.
Discontent with glasses and other options fuels interest in VUITY.

Goal

Provide A Clearer Picture

The goal was to provide innovative solutions through the user-friendly DTC website and prioritize accessibility and affordability on the savings platform.

Empower consumers with comprehensive, understandable information.
Enable seamless dialogue, bridging patient-professional gap through our platform.
Drive accessible, affordable solutions by expanding presbyopia remedies' availability.

Solution

We can see clearly now

After grasping VUITY goals, UX/UI designers crafted DTC and savings sites. Our user-friendly DTC introduces innovation, savings prioritize accessibility.

Utilized interactive components to help consumer see realtime how VUITY could help them.
Created a modern face lift to site, making the product feel very premium.
Offered consumers guidance for their HCP journey with VUITY and presbyopia.

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